Is your brand smashable?
“The term "smashable" dates back to 1915, when the Coca-Cola company asked a designer in Terre Haute, Indiana, to design a bottle that consumers could still recognize as a Coke bottle, even if someone flung it against a brick wall and it shattered into a hundred pieces. Coke is a smashable brand. So are Guinness, Ferrari, Harley-Davidson and, of course, Apple (take a sledgehammer to an iPad and you'll know what I mean).”
Your business probably has a logo, and you’ve got your regular customers. You may be bringing in new customers through daily deals, big marketing campaigns, and some referrals. But are you offering the clients you serve an experience that builds habit? Or, will they run to your competitor as soon as they offer a great deal? Do you have a strategy in place to track and increase your brand recognition, loyalty, and general good buzz?
On March 27th, Brad Wason, Creative Director, 23rd & 5th, will teach you just how to build and road-test a comprehensive marketing strategy that gives your brand “smashability.”
Smashability is about way more than a bottle design, and companies with as few as 1-5 employees can take some easy steps to increase recognition in a strategic, measurable way. You’ll be surprised which areas of your marketing you can tweak to increase both customer loyalty and new business. Please contact Abby Shenkle to learn more, or click the red Register button below to attend!
Only 75 attendees will be admitted, so please register at your earliest convenience.
Speaker: Brad Wason
Cost: $35 members
Creative Director, 23rd & 5th